Porto’s Bakery, a family-run, LA-based business, has been around for 44 years.
And when they changed their minimum order value, the amount customers are required to have in their carts before checking out, from $15 to $30, AOV quadrupled.
And it has stayed that way through massive scaling.
Now they’re a Cinderella story, but these are exactly the kinds of projects they work on day in and day out at DBNY.
Here are the AOV secrets they’ve learned along the way.
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On this episode, you’ll learn:
- How one brand quadrupled their average order value (AOV)
- The (almost) surefire way to increase AOV.
- 2 brands with 🔥 bundling strategies.
- The math you need to know cold before testing new offers.
What to listen for:
- [3:09] What is AOV and why is it so important to growth?
- [4:46] How to balance discounting with a consistent AOV.
- [9:59] Go-to plays to increase AOV?
- [15:43] AOV success stories.
- [21:33] Why a dollar amount discount might perform better than a percentage off.
- [32:07] Why bundling can have such an impact on AOV.
- [40:03] How Privy can help you increase AOV.