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    How Beardbrand Crushes It On YouTube (And Built A Community Along The Way)

    By Lauren Hall
    2 minute read

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    As a bootstrapped business, Beardbrand has always had more time than money.

    So they’ve done a lot of testing over the years.

    Their most successful test? YouTube.

    And to this day, Founder & CEO, Eric Bandholz, firmly believes that there’s no better hack in business than having a successful YouTube channel.

    Some of their most popular YouTube videos have 7+ million views.

    But it took time and commitment to get there.

    Here’s how they made it happen.

    You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

    On this episode, you’ll learn:

    • What helped their YouTube channel take off.
    • The difference between discounts and promotions.
    • How they solved their attribution problem.
    • The #1 metric to track your marketing success.

    What to listen for:

    • [6:11] What did the Beardbrand team look like at the beginning?
    • [13:04] Knowing when to delegate.
    • [15:20] Their process for hiring the right people.
    • [19:25] How to hire a copywriter.
    • [22:30] Their Twitter presence.
    • [30:30] Their YouTube strategy at the beginning.
    • [33:53] Their biggest marketing mistakes.
    • [37:27] What does the Beardbrand ad strategy look like?
    • [40:11] How they think about discounting.

    Links to love👇👇

    Topics: Ecommerce Brands Ecommerce Marketing Podcast

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