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The Ecommerce Marketing Blog

The #1 resource for small and growing ecommerce brands

The Marketing Plays Every Ecommerce Business Should Be Running in 2020 (Based on 8 Years Working With Thousands Of Customers)

By Lauren Hall
🕒 2 minute read

The Ecommerce Marketing Show_Ep 2_Ben Jabbawy

In case you haven’t heard, we launched a podcast called The Ecommerce Marketing Show. Unsurprisingly, it’s dedicated to ecommerce marketing. And who better to shed light on the subject than Ben, our Founder & CEO, who's had a front row seat as more than 400,000 merchants have leveraged Privy to grow their businesses over the last 8 years.

But don't worry, this episode isn’t a sales pitch. It’s about what he’s learned along the way and the tactics you can be using right now.

Listen to the Ecommerce Marketing Show on Apple Podcasts, Spotify, Stitcher, and everywhere you get your podcasts.

In this episode, you’ll learn: 

  • Why most new ecommerce brands never make their first sale.
  • The playbook for converting your first sale, including the two plays every online store should be running.
  • The power of telling your story and why confirmation and shipping emails are the perfect place to do it.
  • Why text messaging could be the future of ecommerce marketing.

Oh, and if there are experts you’d love to hear on the show, send ‘em my way (lauren@privy.com). 

What to listen for:

  • [4:28] Why email is still the best channel for building a massive audience.
  • [7:50] DG’s Shopify experiment, Dave’s Hoodies.
  • [9:06] What’s stopping ecommerce brands from making their first sale?
  • [11:13] What makes some companies successful while others fall behind? 
  • [16:54] Why confirmation emails are the perfect place to tell your story.
  • [19:07] What are the two plays everyone should be running?
  • [21:14] What’s the abandoned cart playbook?
  • [26:20] What’s the cross-sell playbook?
  • [32:17] The right use case for drop shipping.
  • [36:07] Why is text the next move for Privy?

To point you in the right direction: