Insights, observations, and stories from the front lines of ecommerce and online marketing

The Ecommerce Marketer’s Guide to On-Site Audience Targeting

Most online businesses are pretty bad at conversion. It’s sad, but true. 

We strive to convert 2-3% of site visitors into email subscribers and paying customers and we're thrilled if we can get close to that number.

That’s because we spend a lot of time thinking about how to drive people to our stores or websites through different channels, but we don’t spend nearly enough time focusing on how to interact with them once they get there.

Most sites, even the leading ecommerce brands, treat each person who visits our site the same way with the same offer, the same welcome message, and the same exit intent pop up.  We’re the digital equivalent of a fast food chain employee asking everyone who comes into line if they’d like fries with their order.

But by taking advantage of the detailed information we know about our site visitors, we can do better.

Much better.

Forget conversion rates, we’re talking about real dollars that can flow to the bottom line when we take our on-site display strategies a step or two further.

How to Reach Your Site Visitors With the Right Message at the Right Time

This guide will show you exactly when, why, and how to target your on-site displays—pop ups, flyouts, banners, bars, and more— to deliver the right message to the right visitor at the right time and drive better conversion for your website or online store.

In this guide, you'll learn:

  • In the digital world, we know a lot about our audience that we can use to provide timely, rerelevant messaging in our stores.
     
  • Combining one or more audience targeting criteria enables you to have very targeted messages and discounts based on what we know.
     
  • Three use cases to tackle right away and how to implement them in your store.

Download the Ecommerce Marketer's Guide to On-Site Audience Targeting to start building more relevant, targeted displays right away.

 

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