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    How This Print On Demand Business Built Trust By Putting The Brand First With $1500

    By Lauren Hall
    2 minute read

    Ben Lebowitz started West & Willow, a modern pet portrait brand, less than a year ago.

    And when he started, he knew it was a crowded market.

    But he saw an opportunity.

    An opportunity to build a real brand in the space.


    And he had the perfect background to make it happen.

    After working in the agency world for a decade, he knew a thing or two about brand-building.

    So he set off on a print on demand journey with just $1500 and a lot of late nights on YouTube.

    And in 2 days, his business was profitable.

    Fast forward one year later, and West & Willow has turned into a thriving ecommerce brand. Here’s how he did it.

    You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

    On this episode, you’ll learn:

    • The launch ad they’re still running a year later.
    • How to build trust with your audience from the very beginning.
    • How to get 20-30 pieces of user-generated content (UGC) every day.
    • Why discounts are the right move for their brand.

    What to listen for:

    • [6:25] How did your marketing background help when you were getting started?
    • [8:03] What did the launch look like?
    • [10:05] How to get social proof without any customers.
    • [13:41] Coming up with an initial ad budget.
    • [16:32] How they sustain the momentum through marketing.
    • [18:30] How to get insane UGC.
    • [26:15] The best campaign you’ve ever run.
    • [28:16] What’s the case for running discounts?

    Links to love👇👇

    Topics: Ecommerce Brands Ecommerce Marketing Podcast

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