Insights, observations, and stories from the front lines of ecommerce and online marketing

Introducing Privy Academy: A One Stop Shop for List Growth and On-Site Conversion Education

I'm a marketing nerd and pretty proud of it. I read all sorts of blogs and listen to podcasts with the latest marketing trends so I can always be trying something new and getting better at my job.

But unfortunately most of the entrepreneurs we work with don't have that luxury.  Sure, you're responsible for marketing but you're also responsible for operations, shipping, product selection, coffee runs, customer service, and the company lunch order.  

You want to do a better job but the information out on the web is either written by self-serving vendors or in one-off articles that you have to hunt down on your own. That's why we created Privy Academy, a one stop shop for everything you need to know to get started and keep improving your on-site conversion and list growth efforts. 

We have more than 30 articles that answer questions like:

  • What is on-site conversion and why should I care?
  • How do I measure on-site conversion?
  • What should my email welcome series look like?
  • Do I need to use discounts to grow my list?
  • How do I increase my blog subscribers?

We've always had lots of help docs available to troubleshoot using the Privy platform, but this set of articles walks you through both the why and how to create your messaging, design your campaigns, and test your way to success. While some of it is written through the lens of Privy, the concepts apply no matter what software you use.

So, check it out and let us know what you think at marketing@privy.com. And if there are topics you want to see us add just send them over. 

We're here for you and want to see you win. Hopefully Privy Academy helps get you on your way!

Posted by Josh Mendelsohn

Josh brings his marketing chops and lifelong passion for jam bands, craft beer, and SMBs to the team at Privy. Having spent time working at SMB and ecommerce leaders like Constant Contact and Salsify, he has a deep understanding of how to help small and medium sized ecommerce businesses be all that they can be. In addition to leading Privy's marketing team, Josh spends too much of his time managing his pug Marvin's instagram account.

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