As a marketer, one of the things I find most useful in the Privy platform is creating popup or flyout campaigns based on the page that someone is on. That lets us create a message that is directly tied to what someone is reading or attempting to accomplish, and help them get to the next step.
Certainly, “one size fits all” messaging can be very effective in growing your list, it’s just the beginning of tying your on-site messaging to the shopper journey your site visitors are on.
Here are a few ways that we use URL page targeting ourselves:
1. Gathering blog subscriptions: Much like you, we are always looking to grow our list of subscribers. However, we know that the mindset of someone who is actively reading our blog is likely different than the people who are reading about the features of our product. That’s why we use a different campaign on our blog than other places on our website. By targeting only blog pages (URL contains: blog.privy.com) with a certain flyout, we are able speak directly to that mindset with a message that says “Like what you are reading? Sign up for our list for tips, tricks, and marketing treats.”
2. Introducing new features like Spin to Win: When we roll out new features and campaign types we will often use a Privy campaign to help get the word out to visitors to our site and users of our platform. When we rolled out Spin to Win, we also wanted to create a campaign that people could experience for themselves as they were learning about it. So, we created a Spin to Win campaign and used page targeting to only show it on the announcement blog post and the page on our website about our various display types.
3. Sharing “How to” information: If you use Privy, you know that there is a lot of things you can do within our platform and some are not instantly intuitive to use. That’s why we will use flyouts to promote educational information on key pages. For example, using page targeting we on our Reports tab only, we have added a flyout that links to more information about how to use it. This information is only relevant on this page which makes page targeting critical.
4. Promoting upcoming events: Whenever we have a special event like a partner webinar coming up, we use a Privy flyout or banner to promote it. We love to provide free learning opportunities but we also know don’t want to distract from people’s ability to actually create and publish a campaign. To accomplish that, we use Page targeting to exclude any campaign creation pages that someone might visit from showing the message.
Note: Page Targeting is available in all Privy paid subscriptions.
Want to learn more about how to use Page Targeting? Check out the articles in Privy Academy.