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Insights, observations, and stories from the front lines of ecommerce and online marketing

Introducing Cart Targeting for Squarespace Commerce

We're really excited to announce that as of today, Squarespace users on the Privy Commerce or Growth plans can now target specific messages to users based on the value of a visitor's shopping cart. As someone actively working in ecommerce, you know that roughly 60% of carts will be abandoned. You also know that capturing those people with a pop up message or special offer before they leave is critical to growing your business. 

Here's how it works (it's super easy):

When you're building a new campaign in Privy, click on Audience Targeting in the design step. Then choose Cart Value and the amount you want to target based on using the greater than, less than, etc. For example, say you want to target a special message to visitors with $100 or more worth of products in their cart, you would click cart value, greater than or equal to, and type in $100.

That's it. Once your campaign is live only those people will get your message.

Note: Privy also offers cart targeting for Shopify, Weebly, WooCommerce, and Magento.

Additional resources:
Learn more about targeting with Privy campaigns.
Read more about cart abandonment emails here.

Posted by Josh Mendelsohn

Josh brings his marketing chops and lifelong passion for jam bands, craft beer, and SMBs to the team at Privy. Having spent time working at SMB and ecommerce leaders like Constant Contact and Salsify, he has a deep understanding of how to help small and medium sized ecommerce businesses be all that they can be. In addition to leading Privy's marketing team, Josh spends too much of his time managing his pug Marvin's instagram account.



eCommerce, exit intent popups, product

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