<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1360553&amp;fmt=gif">

The Ecommerce Marketing Blog

The #1 resource for small and growing ecommerce brands

Whiteboard Wednesday: No, Email Is Not Dead

By Kayla Lewkowicz
2 minute read

For this edition of Whiteboard Wednesday, we're debunking one of the most common (and absurd) myths out there: That email is dead.

For years, everyone from Mark Zuckerberg to Inc has said that email is dead. “Kids these days” just don’t seem to be into email.

Well, we’re here to tell you first: It’s still alive and kicking! And actually more powerful than ever. Watch this week's episode below or keep reading for a full transcript:

Whiteboard Wednesday | Email is Not Dead


Transcript:

Hey everyone! Kayla here from Privy. For this edition of Whiteboard Wednesday, we’re going to debunk one of the most common (and absurd) myths out there.

For years, everyone from Mark Zuckerberg to Inc has said that email is dead. “Kids these days” just don’t seem to be into email.

Well, we’re here to tell you first: It’s still alive and kicking! And actually more powerful than ever.

Let’s break it down:

It’s clear that email is still a critical channel to master if you’re going to be successful. But the why behind it is even more important. There’s 3 real reasons why consumers prefer email:

1. It’s personal. Email is considered a one to one relationship. Even though consumers know that many people might be receiving your emails, when you send it to their inbox, you’re sending something to them.

2. It’s direct. You're right in a customer's inbox or mobile device.

3. It’s permanent. Consumers have a record of what you’ve sent to them. So if you send them a discount, even if they’re not ready to act on that email right then, they know they can use it in a few hours or a few days’ time.

What ties this all together? A quality email list is essential to making this work. Quality in this case means gathering the emails of people who actually want to receive emails from you. It may take some time and patience, but you’ll be rewarded by emailing to subscribers who will actually buy from you!

We’ll dive into some great list building tactics in later episodes of Whiteboard Wednesday. In the meantime, get all the behind-the-scenes goodness by following us on social media:

Topics: Email Marketing

Join 500,000 businesses growing their online sales with Privy  15 day trial. No credit cards. No coding. Install and go live with your first  campaign in just 5 minutes.  TRY PRIVY