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Whiteboard Wednesday: No, Email Is Not Dead
2 min read time
Published on Nov 29, 2017
For this edition of Whiteboard Wednesday, we're debunking one of the most common (and absurd) myths out there: That email is dead.
For years, everyone from Mark Zuckerberg to Inc has said that email is dead. “Kids these days” just don’t seem to be into email.
Well, we’re here to tell you first: It’s still alive and kicking! And actually more powerful than ever. Watch this week's episode below or keep reading for a full transcript:
Transcript:
Hey everyone! Kayla here from Privy. For this edition of Whiteboard Wednesday, we’re going to debunk one of the most common (and absurd) myths out there.
For years, everyone from Mark Zuckerberg to Inc has said that email is dead. “Kids these days” just don’t seem to be into email.
Well, we’re here to tell you first: It’s still alive and kicking! And actually more powerful than ever.
Let’s break it down:
- 66% of people prefer email as their communication channel of choice for brands.
- 98% of consumers check email at least once a day.
- For every $1 spent, email marketing generates $38 in ROI.
It’s clear that email is still a critical channel to master if you’re going to be successful. But the why behind it is even more important. There’s 3 real reasons why consumers prefer email:
1. It’s personal. Email is considered a one to one relationship. Even though consumers know that many people might be receiving your emails, when you send it to their inbox, you’re sending something to them.
2. It’s direct. You're right in a customer's inbox or mobile device.
3. It’s permanent. Consumers have a record of what you’ve sent to them. So if you send them a discount, even if they’re not ready to act on that email right then, they know they can use it in a few hours or a few days’ time.
What ties this all together? A quality email list is essential to making this work. Quality in this case means gathering the emails of people who actually want to receive emails from you. It may take some time and patience, but you’ll be rewarded by emailing to subscribers who will actually buy from you!
