In Level 1, we gave a brief overview of Autoresponders and how you can use them to engage new subscribers, but now let’s go a little bit further to talk about what comes next. While it would be nice to send a personal note to everyone who signs up, the reality is that for most us that is just not a possibility.
Good news! Automation is your friend and using basic automated email series can be an incredibly powerful way to drive purchases from your ecommerce store, warm your sales leads up for a rep, or to tell your brand’s story over an extended period of time. In fact, companies using marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to consulting firm the Aberdeen Group.
So, while marketing automation may sound complicated, it actually doesn’t need to be. Anyone can set up an email series directly in Privy in just a few minutes.
For each campaign you're running, you're likely using a clear call to action encouraging people to sign up. In some cases, it’s general interest. In others, it’s a coupon or special deal. And in still others it’s an exclusive series of content. Those offers are a great starting point to start thinking about what would be included in an email series.
In this section, we’ll look at three kinds of email series you can use to grow your business and make the most out of your new contacts.
We'll start with our first type of series, a reminder to redeem a coupon.