Every good marketing activity starts with the goal in mind. You’ve gotten a visitor to your site to sign up for your emails in exchange for a discount of some kind and now you want to drive them to their first purchase. While it’s tempting to do the email version of screaming, “Buy Now! Buy Now!” at them, that’s not generally a winning strategy.
Instead, pace yourself. Build out a series of four emails designed to drive to that first purchase.
What to Include in a Coupon Reminder Series
Your emails should be easy to consume (think short and single column) and have a clear call to action as well as the coupon code that they originally signed up for. And they should be spread apart by a few days to make sure you’re not overwhelming them with too much, too soon.
Before you send any email, it’s worth planning out the whole series. Here is a basic framework you can adapt to your business:
Note: You’ll want this series to end once the coupon is redeemed. This happens automatically if you are sending your reminder series from Privy.
Next, we'll look at another email series that is worth your while if your visitors aren't quite ready to buy: The Content Nurture Email Series.